Fireweed is a powerful forest plant that has been used in Estonia for centuries.

Fireweed grows willingly in coastal areas and roadsides, decorating Estonia from mid-summer to the end with its bright pink flower candles. Estonians have been using fireweed for food, drink and nutritional supplement for centuries, and the plant is also a grateful summer vase flower. Fireweed has a bitter taste and a slightly sweet smell, which gives an aromatic and interesting taste to our vodka. Rüübe flavoured vodka produced from 100% organic raw materials is best enjoyed at room temperature.