As a child I dreamed of becoming a firefighter… but now I have a degree in food engineering and product development and 15 years of experience in food industry with production management and planning. Knowing the value of good taste, it has always been my desire to invent something for ourselves. My wish is now fulfilled.
My area of responsibility for handmade vodka RÜÜBE is from product development to the finished product. And the will to offer everyone the best taste experience.
When I was a little boy, I wanted to become a tractor driver and later an engineer – now I am a mechanical engineer by paper. In addition to being family and socially active, I deal with safety and quality issues on daily basis. My spare time I spend with my camera by capturing the beautiful nature of Estonia.
Unlike Aivar, I actually became a firefighter, even though my first dream was to become a poet. Throughout my life, I have had an idea of creating something, of producing something that would benefit and delight people.
I believed in my childhood that I would definitely become a builder. And if not a builder, then at least a taxi driver. Well, if not that, then surely an architect. Real life, however, led me to TTÜ Faculty of Mechanics, which I graduated with a diploma of engineer.
I value a good drink with a good company. I have never been able to accept less than the best of the best.